British Museum

The British Museum: A Beacon FOR GENERATIONS TO COME

WeThree are proud to present our tender for The British Museum rebrand project. We specialise in creating unique, brand design systems that honour heritage while embracing technology. Our goal is to ensure The British Museum stays true to its founding intent while remaining a beacon for generations to come.

We believe technology should enhance creativity, not replace it. Which is why our strategic design-led approach combines cutting-edge digital technologies with world-class creative talent to craft brand identities that delight, engage and endure.

Our collective methodology brings together the expertise of three boutique studios, strengthened by the reach of our national and international networks. This enables us to deliver a collaborative experience that is both supportive and pragmatic in its approach.

Our Services

Brand Strategy

Brand Identity

Digital Design

Brand Experience

AR/VR

Brand in Motion

Brand Guidelines

Design Systems

Brand Strategy

Brand Identity

Digital Design

Brand Experience

AR/VR

Brand in Motion

Brand Guidelines

Design Systems

The Collective
The Collective

WeThree Collective unites specialist agencies to create brands with impact. Together, we deliver brand solutions that balance boutique attention with deep expertise. Each agency brings unique strengths in brand strategy, design and digital execution.
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With over 15 years of collaborating together and over 75 years of combined creative excellence, our trusted partnership ensures every project is executed with precision, adaptability and purpose.

WeThree Studio

Brand and Design Studio

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At WeThree Studio, we specialise in crafting brand identity and adaptable visual systems that honour heritage while embracing modernity. With extensive experience in cultural and global organisations, we translate complex ideas into cohesive, scalable identities, telling your story, sparking ideas, and igniting conversations. For the British Museum, we will create a clear, accessible, and lasting visual language that respects its legacy while evolving for the future.

Clients include:
AirTrunk, Barclays, British Airways, Chanel, Deutsche Bank, EY, Glencore and Sky

www.wethree.studio

Keishi Co

Strategic Brand Consultancy

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An independent creative consultancy dedicated to helping businesses solve their brand challenges through more effective strategy, design and communication.

Clients include: Chartered Insurance Institute, HTC, Parker & Lynch, Symrise and We The Curious

www.keishi.co

PARAFORM STUDIO

Creative Innovation Studio

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Paraform is a creative studio that forms New Perspectives for Brands with Vision. They are a team of passionate digital designers, animators, technologists, and innovators dedicated to exploring new creative possibilities. By exploring the latest in creative technology they form new ways to bring brands to life.

Clients include: BBC, British Gas, Meta, Resource Guru and Royal College of Music

www.paraform.studio

The Brief
The Brief

The British Museum is not just a place of history - it is a global institution with a responsibility to preserve, educate and evolve. This rebrand must honour its legacy while ensuring it remains relevant, accessible and inspiring for future generations. We see the Museum’s role centred around three key principles:

Preserving the Past – Safeguarding the world’s most significant artifacts, stories, and cultural heritage for future generations.
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Educating the Present – Making knowledge accessible, engaging audiences and sparking curiosity through exhibitions, storytelling and digital experiences.
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Inspiring the Future – Using technology, innovation and global collaboration to shape new ways for people to connect with history and culture.

Beyond visual identity, this project is about building a brand system that unifies the Museum’s experience, strengthening audience engagement and ensures the British Museum remains a beacon of knowledge, creativity and discovery for generations to come.

Our Process

Our three-stage process underpins every project we work on and is designed to deliver clarity and creativity throughout our engagement.

We’ll use this approach to leverage key strategic insights, combining them with our innovative design thinking, to create a cohesive brand system that is both flexible and built to last.

Formation

This phase builds in time to better understand your unique needs – From strategy and key milestones to ensuring the right people inside and outside your organisation are fully engaged. We’ll uncover key insights and identify ways to make your visual identity stand out and make a real impact.

Exploration

Your visual identity isn’t just a logo – it’s everything that represents the brand visually and verbally. In our exploration phase, we’ll look at how to bring your identity to life so it connects with audiences and shows the world who you are, what you do and how you do it.

Creation

Finally, we’ll develop a flexible design system that changes how people see and interact with your brand. We’ll create an identity that connects in the right way and provide the right tools for it to be scaled and implemented effectively.

The Team
The Team

Our team is made up of experienced industry experts, chosen to match your specific needs. This means you’ll always have access to the right team at the right time, with the right mix of skills and experience when you need them.

We believe design has a vital role to play in transforming and strengthening The British Museum brand.

David Gilligan

EXECUTIVE CREATIVE DIRECTOR

OVERVIEW

– 30+ years of experience
– Worked across 3 continents
– Award-winning designer
– Brand communication specialist
– Expert in scalable design systems
– Institutional branding experience

David Gilligan is the founder of WeThree Creative, established in Sydney in 2016 and relocated to the UK in 2018. He is British, with over 30 years of experience, David has led projects across Europe, Asia, and Australia, bringing a global perspective to brand design.

He has worked extensively on adaptable and flexible brand systems for prestigious institutions such as the University of Oxford and Vlerick Business School, as well as global brands like Chanel, British Airways Executive Club, and Vodafone. David’s expertise also spans national brands, including Barclays, Lloyds Bank Group, and Sky, where his work has driven consistent, scalable design solutions.

An award-winning designer and strategic leader, David combines deep insight with meticulous planning and collaboration to deliver brands that connect with audiences and create lasting impact. His approach ensures that every project, from concept to completion, aligns with a client’s vision and achieves measurable results.

Keshi Bouri

STRATEGIC DIRECTOR

OVERVIEW

– 28+ years experience
– Expert in adaptable design systems
– Worked at world's leading agencies
– Award-winning solutions
– Specialist in large institutional brands
– Excels in leading business transformation

Keshi Bouri is the founder of Keshi & Co, a British-born strategist and designer with over 28 years of experience. He's worked with some of the world’s most respected creative agencies, shaping brands across FMCG, B2B, B2C, government, and non-profits in the UK, Europe, the USA, and the Middle East.

Specialising in bridging the gap between strategy and design, Keshi translates complex business challenges into effective, high-impact solutions. His portfolio includes leading brand strategy, design, and implementation for major organisations such as Sky, British Telecom, the Chartered Insurance Institute, Swiss Re, The Daily Telegraph, and Visit London. A standout achievement includes redefining We The Curious (formerly At-Bristol), where he reshaped strategy, led the renaming process, and delivered a comprehensive visual identity system.

Keshi’s approach is pragmatic, collaborative, and creatively driven, ensuring that design is not just aesthetic but a catalyst for business transformation. His work has earned DBA Design Effectiveness and Transform Awards, reflecting the tangible impact of his projects.

Dean Wilson

DIGITAL CREATIVE DIRECTOR

OVERVIEW

- 15 years experience
- Worked in London, Moscow and Amsterdam
- New media and digital specialist
- Technology enthusiast
- Design Systems Specialist
- Award winning designer

Dean Wilson is the founder of Paraform, a London-based creative studio that forms new perspectives for brands with vision. With over 15 years of experience, Dean and his team craft innovative brand experiences that challenge traditional approaches, spanning Design, Motion, Brand Experience, VR/AR, and AI.

Born in the UK with English and Scottish heritage, Dean's career has taken him from London to Moscow and Amsterdam, giving him a strong understanding of both British and multi-cultural markets‍. He has worked in top brand agencies, leading projects for prestigious British brands, including several for the Royal Family.

Dean's strategically-led approach and passion for pushing creative boundaries through emerging technology transforms complex brand challenges into captivating experiences. His focus on breathing life into brand identities by blending conceptual thinking with a diverse skill set allows him to create adaptable, flexible, and scalable brand systems.

Jonathan Miller

CLIENT DIRECTOR

Adnan Habis

SENIOR BRAND CONSULTANT

Claire Wright

Digital Publication SPECIALIST

Alberto Romanos

Typography SPECIALIST

Ben Garner

DIGITAL PARTNER

Relevant Work
Relevant Work Work

We specialise in creating visual identities and brand design systems that not only offer consistency and creative impact but also provide practical tools that support your teams and partners.

Our best work is delivered when we collaborate closely with our clients. By understanding your unique needs we’ll be able to offer pragmatic advice and deliver effective solutions that surpass expectations.

Here is a small selection of relevant work.

Royal College of Music

Generative Identity | Experiential

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Vlerick Business School

E-Commerce Website

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Clients we have worked with

Barclays

BBC

British Airways

Chanel

Glencore

Lloyds Banking Group

Oxford University

Royal College of Music

Scottish TV (STV)
Sky

Initial Thoughts
Initial Thoughts

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Without engaging with you and understanding more about your new strategy, it’s difficult to asses the full scope and impact of the challenges you face. However, we believe aspects of the following key themes will feature heavily in helping you achieve your aims:

– Engaging with your audiences
– Embracing technology
– Leaving a lasting, compelling legacy.

To give you a sense of how we think, we’ve shared some early ideas that reflect our excitement to collaborate with you.

An Ode to The British Museum
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Bound by duty, by wonder, by grace,
Thinkers, explorers and adventurers raced.
A vision – To gather beneath a single roof,
A melting pot of culture, knowledge and truth.
From Sloane’s curiosities to kings of the past,
The world’s ancient wonders – so varied, so vast.
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Discoveries uncovered, secrets revealed,
Histories rewritten that once lay concealed.
Echoes of empires still ringing on,
Their stories enduring, their voices strong.
Carried over mountains, beneath shifting stars,
History’s treasures preserved like memoirs.

And here, within these walls,
The vast expanse of time calls.
Every object a tale to unveil,
Visceral glories, histories so frail.
Not whispers but voices that sing,
Leading to new discoveries within.

The past is not static, nor locked in a book –
It captivates, enthrals, compels us to look.
For as we journey into our past deeper,
We find shared truths that make us stronger, not weaker.
A place to wander, to wonder and learn –
A modern revival of the Grand Tour’s return.

This is no museum where relics collect dust,
But a home of discovery, dialogue and trust.
A space where myths and traditions ignite,
Where "what if" and "what’s next" shine bright.
A place where the past and future connect,
Where history is studied with fresh intellect.

As we look to horizons still unknown,
The past reminds us how much we’ve grown.
The world will change, evolve and transform,
Yet our purpose endures, steadfast and warm –
To seek beyond race, taste or creed,
To ensure this remains a place of great need.
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This is the British Museum we adore,
Together, we’ll lift it higher than before.
To the heights where few have dared,
Ensuring its legacy is honoured and shared.
Our journey begins with a simple request –
To tell your story, and tell it best.

The Museum in motion – experience beyond your four walls

The British Museum is more than a collection of artifacts—it is a living, breathing institution that connects people, cultures, and ideas across time and space. Its mission extends beyond preserving the past; it must also engage today’s audiences and shape tomorrow’s conversations. By embracing new ways to engage visitors, integrate technology, and build a lasting legacy, the Museum can remain a global leader in cultural storytelling, one that does not stand still but moves with the world.

Engaging with your Audiences

The British Museum’s greatest strength lies in its ability to engage and inspire visitors from all walks of life. By focusing on accessibility, inclusivity and engagement, it can ensure that every individual from across the world feels part of the Museum’s story, whether in person or online.

– Stories that unite us.
– Experiences that stay with you.
– Connection through space and time.

Embracing Technology

Technology is no longer just an enhancement; it’s an essential part of the Museum’s experience. By seamlessly integrating tools such as Smart Phones, Tablets, VR, and AR into every experience, from exhibitions, educational programs, and visitor interactions, the British Museum can transform how it engages with all cultures from every walk of life

– The world at your fingertips
– The digital gateway to history
– The future in your hands

Leave a lasting legacy – for generations to come

As much as the Museum honours its past, it must also commit to its future legacy. By dedicating a team to envision the next century, the Museum can ensure its relevance to upcoming generations. This focus on sustainability, innovation and forward-thinking helps solidify its place as a leader in cultural preservation, education and maintaining its relevancy.

– The past inspires. The future evolves.
– The legacy continues.
– The British Museum: a beacon for the next century.

HelloBritish Museum

The CollectiveThe Collective

The BriefThe Brief

Our Process

Formation

Exploration

Creation

The TeamThe Team

Relevant WorkRelevant Work Work

Clients we have worked with

Initial ThoughtsInitial Thoughts‍

Hello
British Museum

The Collective
The Collective

The Brief
The Brief

The Team
The Team

Relevant Work
Relevant Work Work

Initial Thoughts
Initial Thoughts

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